Sam joined the family business in May 2011 after reading for a Bachelor of Laws atExeter University. He started with the firm as Brand Manager for ‘Gagliardi ‘ and hasbeen responsible for overseeing sales, marketing, business development and designfor the brand, as well as spearheading the e-commerce operations. Sam has recentlybeen appointed COO for the manufacturing division, thus adding private labeloperations to his existing responsibilities. He is also the vision behind thecommunications and social media marketing strategies of the Group. Sam has servedon the Group’s board since 2015 and has completed his executive MBA ( LSE ).